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Core Values & Ethics

At Diamond Rocks, our goal is to provide our customers with high quality products and services.  We pride ourselves on upholding both our Mission Statement and Core Values which are crucial to operating our business efficiently and effectively.

Mission StatementTo provide ethically sourced quality jewellery at the lowest possible prices, complemented by excellent customer service. 

Core Values - Product Expertise, Value for Money, Efficiency of Service, Customer Service, Integrity & Quality of Products

We are comply with all ethical standard and policies within the jewellery industry.  Our diamonds are sourced from reputable dealers who adhere to the standards which we demand.  The gold is recycled and Fair Trade gold jewellery can be made on request.

Diamond Rocks are members of the National Association of Jewellers (NAJ), the trade body governing the jewellery industry, which ensures that the highest standards of professionalism, honesty and ethical business practices are met.  For more information on the National Association of Jewellers, visit http://www.naj.co.uk/.

Diamond Rocks supports The Kimberley Process.  The Kimberley Process was officially launched in 2003 in participating countries and sets out the requirements for controlling rough diamond production and trade.  Every supplier of diamonds or diamond jewellery to Diamond Rocks has given assurance that the diamonds invoiced to us have been purchased from legitimate sources not involved in funding conflict and are in compliance with United Nations resolutions.  Our suppliers guarantee that the diamonds supplied are conflict free, based on their personal knowledge and/or written guarantees provided by their supplier of those diamonds.  For more information on the Kimberley Process, visit www.kimberleyprocess.com.

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